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Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
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Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.
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Book Description U.S.A.: McGraw-Hill/Irwin, 2005. Soft cover. Condition: New. 5th or later Edition. SHIPS FAST! ! SAME DAY or w/in 24 hours. EXPEDITED SHIPPING AVAILABLE TOO! ! USPS Tracking Number Included FREE! !. Seller Inventory # ABE-1484255583174
Book Description McGraw-Hill/Irwin, 2005. Condition: New. book. Seller Inventory # M007322569X
Book Description McGraw-Hill/Irwin, 2005. Paperback. Condition: New. 5. Seller Inventory # DADAX007322569X
Book Description McGraw-Hill Higher Education. Soft cover. Condition: New. New, CD, Code, 5th Edition, Color Print, International Edition . Seller Inventory # 007322569X
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Book Description The McGraw-Hill Company. Condition: New. pp. 588. Seller Inventory # 7583139