Synopsis
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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International Edition
Consumer Behavior with DDB Needham Data Disk
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Like New. Softcover, International Edition. This is an International Edition. Seller Inventory # 42791097
International Edition
Consumer Behavior with DDB Needham Data Disk
Published by
McGraw-Hill Higher Education, 2006
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. No Supplement, Softcover, International Edition. This is an International Edition. Seller Inventory # 42761832
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Consumer Behavior with DDB Life Style StudyTM Data Disk
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0073261548I4N00
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Consumer Behavior with DDB Life Style StudyTM Data Disk
Seller: Wrigley Books, Austin, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Seller Inventory # 3C-9780073261546-G
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Consumer Behavior: Building Marketing Strategy; 10th Edition
Published by
McGraw-Hill/Irwin, Boston, 2007
ISBN 10: 0073261548
ISBN 13: 9780073261546
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. 10th Edition. Some shelf and corner wear with some scuffing to cover. Text appears clean. Has a little "doodling" on the inside front cover. Has bookstore Stickers on the Spine and Back Cover. Binding is tight and solid in very good condition. Good study copy. Looks Nice. Size: 27 cm + 1 CD-ROM (4. 790 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Consumer behavior United States; ISBN: 0073261548. ISBN/EAN: 9780073261546. Dewey Code: 658.8/3420973 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561006300. Seller Inventory # 1561006300