This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
"synopsis" may belong to another edition of this title.
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Humanities/Social Sciences/Languages. PAPERBACK. Condition: New. 0073378887 New Condition. Seller Inventory # NEW99.3022865
Book Description McGraw-Hill Higher Education. Soft cover. Condition: New. New, 11th Edition, International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Seller Inventory # 0073378887
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 344384
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Paperback. Condition: New. 11. Seller Inventory # DADAX0073378887
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Paperback. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780073378886
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Paperback. Condition: New. 11. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073378887n
Book Description McGraw-Hill Humanities/Social Sciences/Languages, 2010. Condition: New. book. Seller Inventory # M0073378887
Book Description McGraw-Hill Humanities/Social Sciences/Languages. PAPERBACK. Condition: New. 0073378887 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0073378887ZN