Essentials of Contemporary Advertising

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9780073380971: Essentials of Contemporary Advertising
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Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.

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Other Popular Editions of the Same Title

9780073404882: Essentials of Contemporary Advertising

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Publisher: Irwin Professional Pub, 2013
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McGraw..., 2006
Softcover

9780071287579: Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer

McGraw..., 2008
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9780071106276: Essentials Of Contemporary Advertising (Ie) (Pb 2007)

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Softcover

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