International Marketing

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9780073380988: International Marketing

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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International Marketing

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Philip R. Cateora; Mary C. Gilly; John L. Graham
Published by Irwin/McGraw-Hill (2008)
ISBN 10: 0073380989 ISBN 13: 9780073380988
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Philip R. Cateora; John Graham
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Book Description McGraw-Hill, 2009. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 004596

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Philip R. Cateora; John Graham
Published by McGraw-Hill (2009)
ISBN 10: 0073380989 ISBN 13: 9780073380988
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Book Description McGraw-Hill, 2009. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 004170

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Philip R. Cateora; John Graham
Published by McGraw-Hill (2009)
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Book Description McGraw-Hill, 2009. Soft cover. Book Condition: New. This is INTERNATIONAL EDITION! BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 003506

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