Marketing Strategy: A Decision Focused Approach

3.67 avg rating
( 40 ratings by Goodreads )
 
9780073381152: Marketing Strategy: A Decision Focused Approach
View all copies of this ISBN edition:
 
 

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 162.85
US$ 12.08

Convert currency

Shipping: US$ 8.78
From India to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

WALKER
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PAPERBACK Quantity Available: 10
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PAPERBACK. Condition: new. Cover Image & ISBN may be different from US edition but contents as US Edition.NO CD AND ACCESS CODE. We may ship the books from Asian regions for inventory purpose. Printing in English language. We Do not Ship APO FPO AND PO BOX. Seller Inventory # 46429

More information about this seller | Contact this seller

Buy New
US$ 12.08
Convert currency

Add to Basket

Shipping: US$ 8.78
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

WALKER
Published by Tata McGraw Hill
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PB Quantity Available: 9
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description Tata McGraw Hill. PB. Condition: New. international. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. New. Seller Inventory # 3987

More information about this seller | Contact this seller

Buy New
US$ 12.18
Convert currency

Add to Basket

Shipping: US$ 8.78
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

WALKER
ISBN 10: 0073381152 ISBN 13: 9780073381152
New Softcover Quantity Available: 3
International Edition
Seller:
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Seller Inventory # ABEADH$$%207

More information about this seller | Contact this seller

Buy New
US$ 17.19
Convert currency

Add to Basket

Shipping: US$ 4.07
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

4.

WALKER
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PaperBack Quantity Available: 11
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PaperBack. Condition: New. international. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. Seller Inventory # 19820

More information about this seller | Contact this seller

Buy New
US$ 12.88
Convert currency

Add to Basket

Shipping: US$ 8.78
From India to U.S.A.
Destination, rates & speeds

5.

WALKER
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PAPERBACK Quantity Available: 10
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description PAPERBACK. Condition: New. Cover Image & ISBN may be different from US edition but contents as US Edition.NO CD AND ACCESS CODE. We may ship the books from Asian regions for inventory purpose. Printing in English language. We Do not Ship APO FPO AND PO BOX. Seller Inventory # 33069

More information about this seller | Contact this seller

Buy New
US$ 13.13
Convert currency

Add to Basket

Shipping: US$ 8.78
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

6.

Walker Mullins
ISBN 10: 0073381152 ISBN 13: 9780073381152
New Soft cover Quantity Available: > 20
International Edition
Seller:
LOW COST_FAST SHIP
(Scottsdale, AZ, U.S.A.)
Rating
[?]

Book Description Soft cover. Condition: New. NEW - International Edition - ISBN 9789339205263 - Same Contents as in US edition - in english - 7ed - - SHRINKwrapped BOXpacked - Printed in Asia - Cover image is different from US edition - There is no CD or Access Code- unless specified above - Ships from various locations - Expedited 2 to 4 day Delivery option available -Standard shipping takes 5 to 10 business days - Tracking number is emailed for every order -You get same study contents at a fraction of US edition cost - Save Hard earned money. Seller Inventory # O92

More information about this seller | Contact this seller

Buy New
US$ 16.27
Convert currency

Add to Basket

Shipping: US$ 6.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

7.

Walker
ISBN 10: 0073381152 ISBN 13: 9780073381152
New Paperback Quantity Available: 2
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 12220

More information about this seller | Contact this seller

Buy New
US$ 21.31
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

8.

Walker And Mullins
ISBN 10: 0073381152 ISBN 13: 9780073381152
New Softcover Quantity Available: 6
International Edition
Seller:
Rating
[?]

Book Description Softcover. Condition: Brand New. .. International Edition, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White or color. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Seller Inventory # STB103285

More information about this seller | Contact this seller

Buy New
US$ 25.73
Convert currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

9.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PAPERBACK Quantity Available: 2
International Edition
Seller:
Cloud_books
(New delhi, DELHI, India)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073381152 Brand New Paperback International Edition. Fast Delivery. Same Contents as US Editions. ISBN and Cover might be different in some cases. Delivery in 4-14 Business days. Seller Inventory # N-INT-AD-73381152

More information about this seller | Contact this seller

Buy New
US$ 27.69
Convert currency

Add to Basket

Shipping: US$ 3.70
From India to U.S.A.
Destination, rates & speeds

10.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0073381152 ISBN 13: 9780073381152
New PAPERBACK Quantity Available: 1
Seller:
Textbookplaza
(Sugar land, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073381152 New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. Seller Inventory # T3C13

More information about this seller | Contact this seller

Buy New
US$ 29.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book