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Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780073381572
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073381578n
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. 3. Seller Inventory # DADAX0073381578
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0073381578 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0073381578ZN