Public Speaking for College and Career

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9780073385167: Public Speaking for College and Career

Public Speaking for College and Career combines a wealth of business and professional examples, and patient step by step instruction to writing and developing a speech, with an open accessible design. Thus, the book is ideal for schools where a practical, non-intimidating approach is essential for student learning. The new edition covers more on the impact of new technologies, from doing research on the Internet to gleaning the essential from the cornucopia of information available to today's students. New group activities encourage the cooperation demanded by employers in the business world.

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Product Description:

The third edition of this public speaking text focuses on the career and community applications of speech-making. It aims to give students a thorough grounding in the speech preparation process, offering three separate chapters on the critical steps of organizing and outlining. Updated sample speeches and outlines include annotations to illustrate key concepts. This edition brings a greater emphasis on ethics, audience adaptation, and credibility, plus a fuller treatment of persuasive techniques.

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