Paul A Argenti Corporate Communication

ISBN 13: 9780073403274

Corporate Communication

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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

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Book Description McGraw-Hill Education - Europe, United States, 2015. Paperback. Condition: New. 7th edition. Language: English. Brand new Book. Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. Seller Inventory # AA39780073403274

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Book Description McGraw-Hill Education - Europe, United States, 2016. Paperback. Condition: New. 7th edition. Language: English . Brand New Book. Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. Seller Inventory # AA39780073403274

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