Marketing Research

4.11 avg rating
( 19 ratings by Goodreads )
 
9780073404707: Marketing Research

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

"synopsis" may belong to another edition of this title.

From the Publisher:

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

From the Back Cover:

This marketing research book integrates the use of the statistical package SPSS.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Jr., Joseph Hair; Robert Bush; David Ortinau
Published by McGraw-Hill Higher Education
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 4th Edition,International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0073404705

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.97
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

2.

Jr., Joseph Hair; Robert Bush; David Ortinau
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0073404705

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 107.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Hair, Jr., Joseph, Bush, Robert, Ortinau
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110073404705

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 111.45
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

Hair, Jr., Joseph; Bush, Robert; Ortinau, David
Published by McGraw-Hill/Irwin
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Hardcover Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073404705 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0073404705ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 120.56
Convert Currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, Rates & Speeds

5.

Hair, Jr., Joseph
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-133-50-7660007

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 131.37
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

6.

Hair, Jr., Joseph; Bush, Robert; Ortinau, David
Published by McGraw-Hill/Irwin
ISBN 10: 0073404705 ISBN 13: 9780073404707
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073404705 New Condition. Bookseller Inventory # NEW6.0033941

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 150.00
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds