Consumer Behavior

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9780073404769: Consumer Behavior
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This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

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9780071259354: Consumer Behavior

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ISBN 10:  007125935X ISBN 13:  9780071259354
Publisher: McGraw Hill Higher Education, 2007
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9780071267816: Consumer Behavior & Marketing Strategy, 9th Edition

McGraw..., 2010
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