New Products Management

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9780073404806: New Products Management
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Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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C. Merle Crawford & C. Anthony Di Benedetto
ISBN 10: 0073404802 ISBN 13: 9780073404806
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Book Description Softcover. Condition: New. 10th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB_US_1631676

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C. Merle Crawford; C. Anthony Di Benedetto
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Crawford, C. Merle; Di Benedetto, C. Anthony
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Book Description McGraw-Hill Education, 2010. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780073404806

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Crawford, C.
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Book Description Irwin Professional Pub, 2010. Hardcover. Condition: Brand New. 10 edition. 576 pages. 9.25x7.50x0.75 inches. In Stock. Seller Inventory # zk0073404802

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