Dhruv Grewal M Marketing

ISBN 13: 9780073404875

M Marketing

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9780073404875: M Marketing
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M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.

  • Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
  • M:Marketing 2e also includes unmatched teaching support.

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9780077386436: M: Marketing with Premium Content Access Card

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ISBN 10:  0077386434 ISBN 13:  9780077386436
Publisher: McGraw-Hill/Irwin, 2010
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