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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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- PublisherMcGraw-Hill Humanities/Social Sciences/Languages
- Publication date2007
- ISBN 10 0073511927
- ISBN 13 9780073511924
- BindingPaperback
- Edition number6
- Number of pages400
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Public Relations Writing: The Essentials of Style and Format
Published by
McGraw-Hill Humanities/Social Sciences/Languages
(2007)
ISBN 10: 0073511927
ISBN 13: 9780073511924
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PUBLIC RELATIONS WRITING: THE ES
Published by
McGraw-Hill Humanities/Social Sciences/Languages
(2007)
ISBN 10: 0073511927
ISBN 13: 9780073511924
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Softcover
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