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Students are often overwhelmed by the amount of information presented in the introductory financial accounting course. By focusing on fundamental concepts in a logical sequence, students are able to fully comprehend the material rather than memorize seemingly unrelated terms and topics. The goal of Fundamental Financial Accounting Concepts is to enable students to understand how any given business event affects the financial statements. The “financial statements model” is a highly praised feature because it allows students to visualize the simultaneous impact of business events on all of the key financial statements (the income statement, the balance sheet, and the statement of cash flows).
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Frances M. McNair, Ph.D., CPA: Dr. McNair holds the KPMG Peat Marwick Professorship of Accounting at Mississippi State University, (MSU) and received her Ph.D. in Accounting from the University of Mississippi. Her research has been published in the Journal of Accountancy, Management Accounting, and the Business and Professional Ethics Journal.
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