Basic Marketing

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9780073529806: Basic Marketing

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

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William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
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William D. Perreault; Joseph P., Ph.D. Cannon; E. Jerome McCarthy
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Perreault, William D., Cannon, Joseph P.
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