Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)

3.45 avg rating
( 44 ratings by Goodreads )
 
9780073529820: Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

"synopsis" may belong to another edition of this title.

About the Author:

John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his PhD in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in 1992, John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is also co-author of Marketing Management: A Strategic Decision-Making Approach, 5th edition. His recent trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities.

Orville C. Walker, Jr. Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota’s Carlson School of Management, where he served until recently as the James D. Watkins Professor of Marketing and Director of the PhD Program. He holds a Master’s degree in social psychology from the Ohio State University and a PhD in marketing from the University of Wisconsin–Madison. Orville is the co-author of three books and has published more than 50 research articles in scholarly and business journals. He has won several awards for his research, including the O’Dell award from the Journal of Marketing Research, the Maynard award from the Journal of Marketing, and a lifetime achievement award from the Sales Management Interest Group of the American Marketing Association. Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, including programs in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest business challenge, however, is attempting to turn a profit as the owner-manager of a small vineyard in western Wisconsin.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

John Mullins; Orville Walker; Jr., Harper Boyd
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Quantity Available: 3
Seller
Books-FYI, Inc.
(cadiz, KY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. The item is Brand New! Item is Shrink Wrapped! Fast shipping. Most orders shipped by the next business day!. Bookseller Inventory # 23MA5E0003W7

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.96
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Harper W., Jr. Boyd, John W. Mullins, Orville C. W
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800735298201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.85
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Mullins, John, Walker, Orville, Boyd, Jr
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110073529826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.19
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

Mullins, John; Walker, Orville; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin (2006)
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0073529826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

mullins
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Quantity Available: 1
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-127071

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.71
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

John Mullins; Orville Walker; Jr., Harper Boyd
Published by Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub (2006)
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Soft cover Quantity Available: 1
International Edition
Seller
William Horton
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2006. Soft cover. Book Condition: New. Brand new book - nice international edition student softcover - fast delivery--. Bookseller Inventory # ABE-9956110539

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.50
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

mullins
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Softcover Quantity Available: 1
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-127071

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.10
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Mullins, John; Walker, Orville; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0073529826 ISBN 13: 9780073529820
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0073529826 New Condition. Bookseller Inventory # NEW6.0034590

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

John Mullins; Orville Walker; Jr., Harper Boyd
Published by McGraw-Hill Companies, The
ISBN 10: 0073529826 ISBN 13: 9780073529820
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Companies, The. Soft cover. Book Condition: New. New, International Edition, 6th Edition, Bookseller Inventory # 0073529826

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.95
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds