Marketing Strategy: A Decision Focused Approach

3.67 avg rating
( 40 ratings by Goodreads )
 
9780073529899: Marketing Strategy: A Decision Focused Approach
View all copies of this ISBN edition:
 
 

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Walker, Orville; Mullins, John; Boyd, Jr., Harper
Published by McGraw-Hill/Irwin
ISBN 10: 0073529893 ISBN 13: 9780073529899
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073529893 New Condition. Seller Inventory # NEW99.3024256

More information about this seller | Contact this seller

Buy New
US$ 49.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Orville Walker; John Mullins; Jr., Harper Boyd
Published by McGraw-Hill Higher Education
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Condition: New. New, 6th Edition, International Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0073529893

More information about this seller | Contact this seller

Buy New
US$ 45.65
Convert currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, rates & speeds

3.

Orville Walker, John Mullins, Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2007)
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2007. Paperback. Condition: New. 6. Seller Inventory # DADAX0073529893

More information about this seller | Contact this seller

Buy New
US$ 99.53
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Orville Walker; John Mullins; Jr., Harper Boyd
Published by McGraw-Hill/Irwin (2007)
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2007. Condition: New. book. Seller Inventory # M0073529893

More information about this seller | Contact this seller

Buy New
US$ 114.54
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

5.

Orville Walker
Published by McGraw-Hill/Irwin (2007)
ISBN 10: 0073529893 ISBN 13: 9780073529899
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2007. Paperback. Condition: New. 6. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073529893n

More information about this seller | Contact this seller

Buy New
US$ 136.68
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds