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Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073529893 New Condition. Seller Inventory # NEW99.3024256
Book Description McGraw-Hill Higher Education. Soft cover. Condition: New. New, 6th Edition, International Edition .Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Seller Inventory # 0073529893
Book Description McGraw-Hill/Irwin, 2007. Paperback. Condition: New. 6. Seller Inventory # DADAX0073529893
Book Description McGraw-Hill/Irwin, 2007. Condition: New. book. Seller Inventory # M0073529893
Book Description McGraw-Hill/Irwin, 2007. Paperback. Condition: New. 6. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073529893n