A Preface To Marketing Management

3.32 avg rating
( 57 ratings by Goodreads )
 
9780073529967: A Preface To Marketing Management
View all copies of this ISBN edition:
 
 

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780071221115: Preface to Marketing Management

Featured Edition

ISBN 10:  0071221115 ISBN 13:  9780071221115
Publisher: McGraw-Hill Higher Education, 2011
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Peter, J. Paul; Donnelly, Jr, James
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0073529966 ISBN 13: 9780073529967
New Paperback Quantity Available: 1
Seller:
Barnes & Nooyen Books
(Spring, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Condition: New. New Condition, Paperback book, Seller Inventory # 1803170285

More information about this seller | Contact this seller

Buy New
US$ 50.00
Convert currency

Add to Basket

Shipping: US$ 3.96
Within U.S.A.
Destination, rates & speeds

2.

Peter, J. Paul, Donnelly, Jr, James
Published by McGraw-Hill/Irwin (2010)
ISBN 10: 0073529966 ISBN 13: 9780073529967
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P110073529966

More information about this seller | Contact this seller

Buy New
US$ 60.66
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Peter, J. Paul; Donnelly, Jr, James
Published by McGraw-Hill/Irwin
ISBN 10: 0073529966 ISBN 13: 9780073529967
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073529966 New Condition. Seller Inventory # NEW7.3016151

More information about this seller | Contact this seller

Buy New
US$ 79.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

4.

Peter, J. Paul
Published by Irwin Professional Pub (2010)
ISBN 10: 0073529966 ISBN 13: 9780073529967
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Irwin Professional Pub, 2010. Paperback. Condition: Brand New. 12 edition. 288 pages. 9.90x7.90x0.60 inches. In Stock. Seller Inventory # __0073529966

More information about this seller | Contact this seller

Buy New
US$ 189.94
Convert currency

Add to Basket

Shipping: US$ 9.85
From United Kingdom to U.S.A.
Destination, rates & speeds