Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
"synopsis" may belong to another edition of this title.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
"About this title" may belong to another edition of this title.
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800735299671.0
Book Description McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 0073529966 New Condition. Bookseller Inventory # NEW6.0034598
Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. 12. Bookseller Inventory # DADAX0073529966
Book Description Irwin Professional Pub, 2010. Paperback. Book Condition: Brand New. 12 edition. 288 pages. 9.90x7.90x0.60 inches. In Stock. Bookseller Inventory # __0073529966
Book Description McGraw-Hill/Irwin, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0073529966