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Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, 2010. Paperback. Condition: New. New Condition, Paperback book, Seller Inventory # 1803170285
Book Description McGraw-Hill/Irwin, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P110073529966
Book Description McGraw-Hill/Irwin. PAPERBACK. Condition: New. 0073529966 New Condition. Seller Inventory # NEW7.3016151
Book Description Irwin Professional Pub, 2010. Paperback. Condition: Brand New. 12 edition. 288 pages. 9.90x7.90x0.60 inches. In Stock. Seller Inventory # __0073529966