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Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
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Stephen B. Castleberry, University of Minnesota, Duluth John (Jeff) F. Tanner, Jr., Baylor University
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Book Description McGraw-Hill/Irwin, 2010. Condition: New. book. Seller Inventory # M0073530018
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. 8. Seller Inventory # DADAX0073530018
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. 8. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073530018n
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0073530018 NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA. Seller Inventory # Z0073530018ZN
Book Description Irwin Professional Pub, 2010. Hardcover. Condition: Brand New. 8th edition. 495 pages. 10.00x8.00x1.00 inches. In Stock. Seller Inventory # zk0073530018
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780073530017