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Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
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About the Author:
Stephen B. Castleberry, University of Minnesota, Duluth John (Jeff) F. Tanner, Jr., Baylor University
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- PublisherMcGraw-Hill/Irwin
- Publication date2010
- ISBN 10 0073530018
- ISBN 13 9780073530017
- BindingHardcover
- Number of pages576
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Selling: Building Partnerships
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