This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
"synopsis" may belong to another edition of this title.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education. Soft cover. Condition: New. International Edition. New, 10th Edition, International Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Seller Inventory # 0073530050
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. Brand New, Gift condition Free Tracking Number Included! International Buyers Are Welcome! 100% Satisfaction Guaranteed!. Seller Inventory # 54813C
Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 344590
Book Description McGraw-Hill/Irwin. Hardcover. Condition: New. 0073530050 New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # Z0073530050ZN
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. NEW TEXTBOOK-SHIPS WITH EMAILED TRACKING. Seller Inventory # Sep18-9780073530055
Book Description McGraw-Hill/Irwin, 2010. Hardcover. Condition: New. 10th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0073530050n