This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
"synopsis" may belong to another edition of this title.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill College, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0073661511