Preface to Marketing Management

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9780073661513: Preface to Marketing Management

This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

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J. Paul Peter; James H. Donnelly
Published by Mcgraw-Hill College (1999)
ISBN 10: 0073661511 ISBN 13: 9780073661513
New Paperback Quantity Available: 1
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Book Description Mcgraw-Hill College, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0073661511

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