Marketing and Consumer Behavior in East and South-East Asia

9780074704806: Marketing and Consumer Behavior in East and South-East Asia

This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

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Published by Mcgraw-Hill (2000)
ISBN 10: 007470480X ISBN 13: 9780074704806
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Irish Booksellers
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Book Description Mcgraw-Hill, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 007470480X

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