The Sponsorship Seekers Toolkit is designed to equip both sponsees and sponsors with the basic theory, skills and tools required for selling, implementing and managing sponsorships. It includes checklists and templates for letters'
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Anne-Marie Grey is Director of Grey O'Keefe and Associates, specialists in developing alliances between cultural, sporting, non-profit organizations and the private sector. She is currently developing corporate partnerships for Share Our Strength, a leading anti-hunger organization, and leads Smart Marketing Sponsorship Workshop with Kim Skildum-Reid.
Kim Skildum-Reid has worked for numerous Fortune 500 clients on their sponsorships of properties ranging from the Superbowl and US Open Golf tournaments to the International Chili Society Cook-Offs. With Anne-Marie Grey, she leads Smart Marketing Streetwise Workshops around the world. In 1993 she founded the Australian Sponsorship Marketing Association, Inc., which during her 4-year stewardship grew to one of the strongest and most active sponsorship associations in the world.
This is a how-to guide to getting funding by speaking to organizations in corporate language -- using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskett that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organization, this toolkit will equip you to achieve your funding goals. -- Vive Magazine, Spring 1999
This new books shows how to find sponsors, how to secure them, and most important, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, no-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management Books, September 1999
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Book Description Mcgraw-Hill 1999-08-01, 1999. PAPERBACK. Book Condition: New. 0074707078 BRAND NEW. Floppy disk included Includes unopened supplement. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0074707078ZN
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. Bk&Disk. Bookseller Inventory # DADAX0074707078
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800747070741.0
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0074707078
Book Description McGraw-Hill Companies, Roseville, NSW, Australia, 1999. Paperback. Book Condition: New. 8vo - over 7¾" - 9¾" tall. new book / old store stock; clean, tight and square, no tears or creases, text is clean and unmarked, covers are lightly rubbed from normal shelf wear; includes a floppy disk compatible with Microsoft Word 6 and Word 97. Bookseller Inventory # 313135
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-87-2618002
Book Description Mcgraw-Hill, 1999. Paperback. Book Condition: New. Bookseller Inventory # P110074707078
Book Description Mcgraw-Hill. PAPERBACK. Book Condition: New. 0074707078 New Condition. Bookseller Inventory # NEW6.1033785