Items related to Sport and Event Marketing
This new text introduces students and practitioners to the importance of sport and event marketing by balancing theoretical discussion and current research data with practical application. The authors examine the sport and event industries from a marketer's perspective to maximise marketing opportunities and increase attendance rates and financial returns.
Designed for both students and professionals in the field, the text spans the management, planning and promotion of events. An extensive range of international examples, drawn from the sporting world, is combined with an "Issues for the Practitioner" section in each chapter. Online case studies are available to support the text.
"synopsis" may belong to another edition of this title.
About the Author:
Associate Professor Nigel Pope is a Senior lecturer in the School of Marketing at Griffith University.
Dr Nigel Pope won the MCB University Press' Literati Award for Outstanding Paper in the Journal of Product and Brand Management in 1999. He was editor of the Cyber-Journal of Sport Marketing from 1997 to 2000. Dr Pope also won The Australian Award for Excellence in Educational Publishing in 2000 and was commended by the university for his research supervision in both 1999 and 2000.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education - Europe
- Publication date2001
- ISBN 10 0074708112
- ISBN 13 9780074708118
- BindingPaperback
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Sport and Event Marketing
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0074708112
ISBN 13: 9780074708118
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Softcover
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00074708112-V
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Sport and Event Marketing
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0074708112
ISBN 13: 9780074708118
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Acceptable. Used - Acceptable. Sticker on cover. Contains light water damage/ staining. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-003-00733
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Stock Image
Sport and Event Marketing
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0074708112
ISBN 13: 9780074708118
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-034-01196
Buy Used
US$ 21.79
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