Basic Marketing Mgrl Persp: A Managerial Perspective

 
9780074708354: Basic Marketing Mgrl Persp: A Managerial Perspective

Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region.

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Quester
Published by McGraw-Hill Australia
ISBN 10: 007470835X ISBN 13: 9780074708354
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Book Description McGraw-Hill Australia. PAPERBACK. Book Condition: Very Good. 007470835X Crisp pages. Tight binding. Appears unread. Light shelf wear on cover. Dented corner. Bookseller Inventory # FUJ-67C9-6901

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Pascale G. Quester and Robyn L. McGuiggan and E. Jerome McCarthy and William D. Perreault, Jr.
Published by McGraw-Hill 2001 Paperback (2001)
ISBN 10: 007470835X ISBN 13: 9780074708354
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Book Description McGraw-Hill 2001 Paperback, 2001. Book Condition: Good. Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region. 743 pages. Bookseller Inventory # 430405

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Pascale G.Quester, Robyn L.McGuiggan, E.Jerome McCarthy, Willliam D.Perrealt, Jr.
Published by Irwin/McGraw-hill, Sydney (2001)
ISBN 10: 007470835X ISBN 13: 9780074708354
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Book Description Irwin/McGraw-hill, Sydney, 2001. Pictorial Soft Cover. Book Condition: Good. Various Artists & Photographers (illustrator). 3rd Australasian Edition. A very heavy book - extra postage will apply. Size: 11" x 8 1/2". Bookseller Inventory # 030732

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