When Customers Think We Don't Care

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9780074709306: When Customers Think We Don't Care

Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service. Whether you're in business, a not-for-profit organisation or a government department, Richard Buchanan's latest edition of "The Enemy Within, When Customers Think We Don't Care", presents a unique, post-modernist approach to delivering better customer service. Organisations never perish because of competitors, regulators or any other outsider. Organisations self-destruct because of their own actions drive business away. Often there is no reason for employees to want to deliver better customer service. The groundbreaking approach taken by this book is that great customer service will follow when employees can identify what is in it for them. "When Customers Think We Don't Care" redefines what you thought you knew about marketing. It outlines an easily implemented, step-by-step system that addresses all the key areas of an organisation's operations, and it explains in practical terms how to improve then and end actions that self-destruct customer service, companies and jobs.

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"Employers rarely have much to fear from outside forces - when any employer fails it is usually because of their own people who drive away the hand that feeds them." -Richard Buchanan

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Richard W. Buchanan
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ISBN 10: 0074709305 ISBN 13: 9780074709306
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Book Description McGraw-Hill Companies, 2001. Book Condition: Good. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP90510479

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Book Description McGraw-Hill Professional, 2002. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5349216

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Book Description McGraw-Hill, Blacklick, Ohio, U.S.A., 2002. Paperback. Book Condition: Very Good. 1st Edition. 2002 McGraw-Hill first edition paperback; Very Good, clean and little-used ex-library copy, plate and usual stamps, in removable protective plastic sleeve; UK dealer, immediate dispatch. Bookseller Inventory # 10011k

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Richard W. Buchanan
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Book Description McGraw-Hill book 2002 Paperback, 2002. Book Condition: Fair. Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service.Whether you're in business, a not-for-profit organisation or a government department, Richard Buchanan's latest edition of The Enemy Within, When Customers Think We Don't Care, presents a unique, post-modernist approach to delivering better customer service.Organisations never perish because of competitors, regulators or any other outsider. Organisations self-destruct because of their own actions drive business away.Often there is no reason for employees to want to deliver better customer service. The groundbreaking approach taken by this book is that great customer service will follow when employees can identify what is in it for them. When Customers Think We Don't Care redefines what you thought you knew about marketing. It outlines an easily implemented, step-by-step system that addresses all the key areas of an organisation's operations and it explains in practical terms how to improve then and end actions that self-destruct customer service, companies and jobs. 288 pages. Bookseller Inventory # 748201

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Richard W. Buchanan
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ISBN 10: 0074709305 ISBN 13: 9780074709306
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Book Description McGraw-Hill book 2002 Paperback, 2002. Book Condition: Good. Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service.Whether you're in business, a not-for-profit organisation or a government department, Richard Buchanan's latest edition of The Enemy Within, When Customers Think We Don't Care, presents a unique, post-modernist approach to delivering better customer service.Organisations never perish because of competitors, regulators or any other outsider. Organisations self-destruct because of their own actions drive business away.Often there is no reason for employees to want to deliver better customer service. The groundbreaking approach taken by this book is that great customer service will follow when employees can identify what is in it for them. When Customers Think We Don't Care redefines what you thought you knew about marketing. It outlines an easily implemented, step-by-step system that addresses all the key areas of an organisation's operations and it explains in practical terms how to improve then and end actions that self-destruct customer service, companies and jobs. 288 pages. Bookseller Inventory # 1013174

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Buchanan, Richard W. Ph.D.
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Book Description McGraw-Hill, Blacklick, Ohio, U.S.A., 2002. Paperback. Book Condition: As New. 288 pp. Bookseller Inventory # 26479

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Book Description McGraw-Hill Australia Pty Ltd, Australia, 2002. Soft Cover. Book Condition: Good (sl/ wear). 2nd Edition of The Enemy Within Size: 5 3/4" X 8 1/4". Bookseller Inventory # 047165

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Book Description McGraw-Hill Professional, 2002. Soft cover. Book Condition: Good. No Jacket. 2nd Edition. 8vo - over 7¾ - 9¾" tall. Not since the "Four Ps' of E. J. McCarthy have we seen such a breakthrough in marketing and customer service. Clean intact book, showing minimum wear. Mostly shelf wear around the edges.All Orders Appreciated & dispatched within 48hrs. Book Weight may affect shipping rates depending on destination. Bookseller Inventory # 001094

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