A paperback original
Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.
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Roger Brooksbank, Ph.D. is an associate professor of marketing at Waikato University and internationally known author, consultant, and speaker.Review:
"We live in the Age of the Idea. Not only is this book full of genuinely great ideas but it also shows you how to transform them into results...and cash!" - Saatchi and Saatchi CEO Kevin Roberts
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Book Description McGraw-Hill Book Company Austr, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110074711598
Book Description McGraw-Hill Book Company Australia, 2002. Paperback. Book Condition: New. AUSTRLN. Bookseller Inventory # DADAX0074711598
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800747115901.0