Hot Marketing, Cool Profits

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9780074711590: Hot Marketing, Cool Profits

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Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.

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About the Author:

Roger Brooksbank, Ph.D. is an associate professor of marketing at Waikato University and internationally known author, consultant, and speaker.

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Brooksbank, Roger
ISBN 10: 0074711598 ISBN 13: 9780074711590
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