Leading Through Relationship Marketing

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9780074713747: Leading Through Relationship Marketing

"Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News

This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.

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About the Author:

Richard Batterley (Australia) is the regional strategy and planning director for Carlson Marketing Group Asia Pacific, one of the world's leading relationship marketing companies.

Review:

"Batterley is not afraid to say how it is... In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."

"About this title" may belong to another edition of this title.

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Richard Batterley
Published by McGraw-Hill Book Company Australia (2003)
ISBN 10: 0074713744 ISBN 13: 9780074713747
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Published by McGraw-Hill Book Company Australia (2003)
ISBN 10: 0074713744 ISBN 13: 9780074713747
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