Julian De Meyrick Marketing: The Core

ISBN 13: 9780074716182

Marketing: The Core

 
9780074716182: Marketing: The Core

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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ISBN 10: 0074716182 ISBN 13: 9780074716182
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Book Description 2007. Paperback. Book Condition: New. Paperback. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marketing: The Cor.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.880. Bookseller Inventory # 9780074716182

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Book Description 2007. Paperback. Book Condition: New. Paperback. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Marke.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 0.880. Bookseller Inventory # 9780074716182

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Kerin, Roger A. and McDonnell, John and De Meyrick, Julian and Garrett, Tony
Published by McGraw-Hill Australia (2007)
ISBN 10: 0074716182 ISBN 13: 9780074716182
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Book Description McGraw-Hill Australia, 2007. Paperback. Book Condition: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Bookseller Inventory # CHL2268074

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