Marketing in Canada (A Management Perspective)

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9780075489115: Marketing in Canada (A Management Perspective)

PartI--Intorduction to marketing Planning - Marketing Strategy and Planning - Cases for Part I PartII--Segmenting the Canadian Markets - Understanding Canadian Demographics - Economic Influences in Canadian Markets - Understanding Consumer Behaviour in Canada ETC., and Parts III through Parts VI.

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R.Y. Darmon, M. Laroche, J.V. Petrof
Published by McGraw-Hill Ryerson Limited (1985)
ISBN 10: 0075489112 ISBN 13: 9780075489115
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R.Y. Darmon, M. Laroche, J.V. Petrof
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R.Y. Darmon, M. Laroche, J.V. Petrof
Published by McGraw-Hill Ryerson Limited (1985)
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Book Description McGraw-Hill Ryerson Limited, 1985. Book Condition: Good. 2nd. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP76603968

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R.Y. Darmon, M. Laroche, J.V. Petrof
Published by McGraw-Hill Ryerson Limited (1985)
ISBN 10: 0075489112 ISBN 13: 9780075489115
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Better World Books
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Book Description McGraw-Hill Ryerson Limited, 1985. Book Condition: Good. 2nd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP70315718

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