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The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.
The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
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From the Back Cover:
The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
About the Author:
Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill College
- Publication date1988
- ISBN 10 0075546191
- ISBN 13 9780075546191
- BindingPaperback
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Strategic Newspaper Management
Published by
McGraw-Hill College
(1988)
ISBN 10: 0075546191
ISBN 13: 9780075546191
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 14.33. Seller Inventory # G0075546191I3N00
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