Basic Marketing: A Global-Managerial Approach

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9780075617938: Basic Marketing: A Global-Managerial Approach
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Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

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William D. Perreault; E. Jerome McCarthy
Published by Richard D Irwin (1999)
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William D. Perreault, E. Jerome McCarthy
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William D. Perreault, E. Jerome McCarthy
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William D. Perreault, E. Jerome McCarthy
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Book Description Richard D Irwin. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2821334896

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Book Description Richard D Irwin, 1999. Hardcover. Condition: Good. 13th Pkg. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0075617935

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