Basic Marketing: A Global-Managerial Approach

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9780075617938: Basic Marketing: A Global-Managerial Approach
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Book by Perreault, William D., McCarthy, E. Jerome

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9780072359275: Basic Marketing: A Global-Managerial Approach

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William D. Perreault; E. Jerome McCarthy
Published by Richard D Irwin (1999)
ISBN 10: 0075617935 ISBN 13: 9780075617938
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