Basic Marketing: A Global-Managerial Approach

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9780075617938: Basic Marketing: A Global-Managerial Approach

Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

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Perreault, William D.; McCarthy, E. Jerome
Published by Richard D Irwin (1999)
ISBN 10: 0075617935 ISBN 13: 9780075617938
New Hardcover Quantity Available: 1
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Ergodebooks
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Book Description Richard D Irwin, 1999. Hardcover. Book Condition: New. 13th Pkg. Bookseller Inventory # DADAX0075617935

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