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Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.
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Book Description The McGraw-Hill Company. Condition: New. pp. 208. Seller Inventory # 7581486
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Book Description Mcgraw Hill Book Co Ltd, 1990. Hardcover. Condition: New. Seller Inventory # DADAX0077072375
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