Competitive Strategies for Product Standards

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9780077073152: Competitive Strategies for Product Standards

The question of the standardization of product features and technologies is at the heart of this book. It examines the criteria for good standardization procedure and the benefits that can accrue from it. The book uses a series of case studies to illustrate its arguments.

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Gabel, H. Landis
Published by Mcgraw Hill Book Co Ltd (1991)
ISBN 10: 0077073150 ISBN 13: 9780077073152
New Hardcover Quantity Available: 1

Book Description Mcgraw Hill Book Co Ltd, 1991. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077073150

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