Advertising That Pulls Response (The John Fraser-Robinson Direct Marketing Series)

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9780077073206: Advertising That Pulls Response (The John Fraser-Robinson Direct Marketing Series)

Aims to provide the reader with an appraisal of the techniques and effectiveness of direct response advertising which has branched out in recent years from being mainly a mail order device to being much more reliant on coupons and telephone hotlines.

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McCorkell, Graeme
Published by Mcgraw Hill Book Co Ltd (1990)
ISBN 10: 0077073207 ISBN 13: 9780077073206
New Hardcover Quantity Available: 1
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Ergodebooks
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Book Description Mcgraw Hill Book Co Ltd, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077073207

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