Retailing of Financial Services

0 avg rating
( 0 ratings by GoodReads )
 
9780077076139: Retailing of Financial Services

This work examines how to market financial services. The first part explores the development of a retail strategy based on the financial and consumer environment. It surveys the environmental factors which have created a need for retailing concepts and the ways in which financial institutions employ retail strategies to focus on cost control (for example branch rationalization); delivery systems (such as recent innovations in telephone and postal banking); and competitive customer service. Separate elements such as the physical environment (including location, branch environment and security), price, promotion, product range development and customer service are then considered. Each chapter includes a summary and review questions.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

McGoldrick, Peter J.; Greenland, Steven J.
Published by Mcgraw Hill Book Co Ltd (1994)
ISBN 10: 0077076133 ISBN 13: 9780077076139
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077076133

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.55
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

McGoldrick, Peter J.; Greenland, Steven J.
Published by The McGraw-Hill Company
ISBN 10: 0077076133 ISBN 13: 9780077076139
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. xvi + 299 , Illus. Bookseller Inventory # 58142051

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.01
Convert Currency

Add to Basket

Shipping: US$ 6.81
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

McGoldrick, Peter J.; Greenland, Steven J.
Published by Mcgraw Hill Book Co Ltd (1994)
ISBN 10: 0077076133 ISBN 13: 9780077076139
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-33-1762001

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.59
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds