More than ever before, an organization's image and the image of its key decision-makers plays a major role in the success of that organization. The Co-operative Bank's recent advertising campaign which communicated its ethical stance on not investing in environmentally or morally unsound projects is one example of this heightened image awareness. Roger Haywood's book shows that business and business relationships are all about the light communication and this should not be left to chance. Public relations should be managed in the same way as any other valuable asset - with objectives, strategy, planning., control and appraisal of performance. This initiative needs to be lead from the top and this book is aimed at making chief and senior executives use the potential of their reputation to release business success. Includes interviews with chief executives and senior business people such as Lord Hanson, Sir Adrian Cadbury, Sir Denys Henderson (chairman, ICI). Explains the strategic aspects of public relations- what it can and cannot do, how it relates to marketing and advertising.
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Book Description McGraw-Hill Publishing Co., 1994. Paperback. Book Condition: Very Good. Managing Your Reputation: How to Plan and Run Communications Programmes That Win Friends and Build Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077077402
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Book Description McGraw-Hill Co, 1994. Paperback. Book Condition: AVERAGE. Paperback; English language; a fair reading copy. Your book will be securely packed and promptly dispatched from our UK warehouse. For buyers outside the UK we now offer significantly lower rates on our airmail shipping. Bookseller Inventory # 05236pep010
Book Description McGraw-Hill Publishing Co. Paperback. Book Condition: Good. Bookseller Inventory # PL01289039B
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800770774023.0
Book Description Mcgraw Hill Book Co Ltd, 1995. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-004-70-2172002