Managing Your Reputation: How to Plan and Run Communications Programmes That Win Friends and Build Success

0 avg rating
( 0 ratings by Goodreads )
 
9780077077402: Managing Your Reputation: How to Plan and Run Communications Programmes That Win Friends and Build Success

More than ever before, an organization's image and the image of its key decision-makers plays a major role in the success of that organization. The Co-operative Bank's recent advertising campaign which communicated its ethical stance on not investing in environmentally or morally unsound projects is one example of this heightened image awareness. Roger Haywood's book shows that business and business relationships are all about the light communication and this should not be left to chance. Public relations should be managed in the same way as any other valuable asset - with objectives, strategy, planning., control and appraisal of performance. This initiative needs to be lead from the top and this book is aimed at making chief and senior executives use the potential of their reputation to release business success. Includes interviews with chief executives and senior business people such as Lord Hanson, Sir Adrian Cadbury, Sir Denys Henderson (chairman, ICI). Explains the strategic aspects of public relations- what it can and cannot do, how it relates to marketing and advertising.

"synopsis" may belong to another edition of this title.

Buy Used View Book
List Price: US$ 18.95
US$ 3.68

Convert Currency

Shipping: US$ 4.16
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Roger Haywood
Published by McGraw-Hill Publishing Co. 01/08/1994 (1994)
ISBN 10: 0077077407 ISBN 13: 9780077077402
Used Quantity Available: 2
Seller
Fun_Meister
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Publishing Co. 01/08/1994, 1994. Book Condition: used-good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780077077402

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.68
Convert Currency

Add to Basket

Shipping: US$ 4.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Haywood, Roger
Published by Mcgraw Hill Book Co Ltd
ISBN 10: 0077077407 ISBN 13: 9780077077402
Used Paperback Quantity Available: 1
Seller
Second City Books
(Aurora, IL, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0077077407I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 11.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Roger Haywood
Published by McGraw-Hill Publishing Co. 01/08/1994 (1994)
ISBN 10: 0077077407 ISBN 13: 9780077077402
Used Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Publishing Co. 01/08/1994, 1994. Book Condition: used-good. - This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077077402

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 14.57
Convert Currency

Add to Basket

Shipping: US$ 4.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Roger Haywood
Published by McGraw-Hill Publishing Co. 01/08/1994 (1994)
ISBN 10: 0077077407 ISBN 13: 9780077077402
Used Quantity Available: 1
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Publishing Co. 01/08/1994, 1994. Book Condition: used-good. - This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780077077402

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 14.57
Convert Currency

Add to Basket

Shipping: US$ 4.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Roger Haywood
ISBN 10: 0077077407 ISBN 13: 9780077077402
Used Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800770774023.0

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 80.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds