Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.
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Book Description Mcgraw Hill Book Co Ltd, 1994. Hardcover. Book Condition: New. Bookseller Inventory # SONG0077078764