Quality Assurance in Marketing: Setting Action Standards for Better Results (Mcgraw-Hill Marketing for Professionals Series)

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9780077078768: Quality Assurance in Marketing: Setting Action Standards for Better Results (Mcgraw-Hill Marketing for Professionals Series)

Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.

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Keith Sparling
Published by Mcgraw Hill Book Co Ltd (1994)
ISBN 10: 0077078764 ISBN 13: 9780077078768
New Hardcover Quantity Available: 1
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Ergodebooks
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Book Description Mcgraw Hill Book Co Ltd, 1994. Hardcover. Book Condition: New. Bookseller Inventory # SONG0077078764

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