Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with another company to share resources is increasingly becoming the answer. This book is a guide to forming the right alliance with the right company and making the partnership work. Case studies are used to illustrate successes and failures in real terms. These include Rover and Honda, ICL and Fujitsa, and Dowty-Sema.
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Book Description McGraw-Hill Publishing Co., 1994. Hardcover. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI2257506
Book Description Mcgraw Hill Book Co Ltd. Book Condition: Acceptable. Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Bookseller Inventory # Z1-J-019-00644
Book Description Mcgraw Hill Book Co Ltd, 1996. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-004-46-5972005
Book Description Mcgraw Hill Book Co Ltd, 1996. Book Condition: very good. Gently used. Expect delivery in 20 days. Bookseller Inventory # 9780077079260-3