Principles and Practice of Marketing

4.18 avg rating
( 146 ratings by GoodReads )
 
9780077079352: Principles and Practice of Marketing

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

"synopsis" may belong to another edition of this title.

About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jobber, David
Published by The McGraw-Hill Company
ISBN 10: 0077079353 ISBN 13: 9780077079352
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. xx + 745 , Illus. (Some Col.). Bookseller Inventory # 58142483

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.45
Convert Currency

Add to Basket

Shipping: US$ 6.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Jobber, David
Published by Mcgraw Hill Book Co Ltd (1996)
ISBN 10: 0077079353 ISBN 13: 9780077079352
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077079353

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.99
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Jobber, David
Published by Mcgraw Hill Book Co Ltd (1996)
ISBN 10: 0077079353 ISBN 13: 9780077079352
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-35-3448003

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 94.29
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

4.

Jobber, David
ISBN 10: 0077079353 ISBN 13: 9780077079352
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800770793521.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 140.72
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds