This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
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David Jobber is Professor of Marketing at the University of Bradford Business School.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. xx + 745 , Illus. (Some Col.). Bookseller Inventory # 58142483
Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077079353
Book Description Mcgraw Hill Book Co Ltd, 1996. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-35-3448003
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800770793521.0