Items related to Principles and Practice of Marketing
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
"synopsis" may belong to another edition of this title.
About the Author:
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review:
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Book Co Ltd
- Publication date1995
- ISBN 10 0077079353
- ISBN 13 9780077079352
- BindingPaperback
- Number of pages704
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL4557615
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Principles and Practice of Marketing
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077079352
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Principles and Practice of Marketing
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39005214-20
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Principles and Practice of Marketing
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(1995)
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780077079352. Seller Inventory # 9075994
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Principles and Practice of Marketing
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ISBN 10: 0077079353
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077079352. Seller Inventory # 9374620
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Book Description Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1733 9780077079352 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2114127
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Principles and Practice of Marketing Jobber, David
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Book Description Paperback. Condition: Very Good. Very good condition. May be ideal for students/teachers. Seller Inventory # B0220704
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Principles and practice of marketing
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Book Description Condition: Fine. Englisch. Seller Inventory # 5435776
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