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After all the books on why to go global, here is a book that gives practical advice on how to become a successful player in the global arena ....
The Global Challenge: Building the New Worldwide Enterprise is a guide to preparing and implementing the right global strategy for your company, whatever its size or nature.
Beginning with a vivid picture of the current shift toward globalization that places it within the larger context of our times - and a look at the external forces driving strategic decisions today - The Global Challenge moves on to the real issues that impact your company, right now.
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Book Description Condition: New. New. Seller Inventory # M-0077090225
Book Description McGraw-Hill Companies, 1994. Hardcover. Condition: New. Seller Inventory # DADAX0077090225
Book Description McGraw-Hill, 1994. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0077090225n
Book Description McGraw-Hill, 1994. Condition: New. book. Seller Inventory # M0077090225