Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service.
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Book Description Mcgraw Hill Book Co Ltd. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0077090845I3N00
Book Description McGraw-Hill Publishing Co., 1996. Paperback. Book Condition: Acceptable. some underlining/notes. USED BUT OTHERWISE OF ACCEPTABLE QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0002094174
Book Description McGraw-Hill Publishing Co., 1997. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4598607
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Book Description Mcgraw Hill Book Co Ltd, 1997. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-004-54-7582007