The Marketing of Services: A Total Approach to Achieving Competitive Advantage (Mcgraw-Hill Marketing for Professionals,)

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9780077090845: The Marketing of Services: A Total Approach to Achieving Competitive Advantage (Mcgraw-Hill Marketing for Professionals,)

Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service.

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Ken Irons
Published by McGraw-Hill Publishing Co. (1996)
ISBN 10: 0077090845 ISBN 13: 9780077090845
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Book Description McGraw-Hill Publishing Co., 1996. Paperback. Book Condition: Very Good. Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780077090845

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Book Description Mcgraw Hill Book Co Ltd. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0077090845I3N00

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Book Description McGraw-Hill Publishing Co., 1997. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4598607

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Published by Mcgraw Hill Book Co Ltd (1997)
ISBN 10: 0077090845 ISBN 13: 9780077090845
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Book Description Mcgraw Hill Book Co Ltd, 1997. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-004-54-7582007

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