The Marketing of Services: A Total Approach to Achieving Competitive Advantage (Mcgraw-Hill Marketing for Professionals,)

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9780077090845: The Marketing of Services: A Total Approach to Achieving Competitive Advantage (Mcgraw-Hill Marketing for Professionals,)

Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service.

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Irons, Ken
Published by Mcgraw Hill Book Co Ltd
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Irons, Ken
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ISBN 10: 0077090845 ISBN 13: 9780077090845
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Book Description McGraw-Hill Publishing Co., 1996. Paperback. Book Condition: Acceptable. some underlining/notes. USED BUT OTHERWISE OF ACCEPTABLE QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0002094174

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Book Description McGraw-Hill Publishing Co., 1997. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4598607

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Book Description McGraw-Hill Publishing Co., 1996. Paperback. Book Condition: Acceptable. Book contains creased pages Book pages slightly stained corners of book slightly worn Signed book Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Bookseller Inventory # mon0001133495

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