Retail Marketing (UK Higher Education Business Marketing) - Softcover

Peter J. McGoldrick

Softcover

ISBN 10: 0077092503 ISBN 13: 9780077092504

Publisher: Mcgraw Hill Higher Education, 2002

Synopsis

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice. This revision has been expanded and restructured to improve the text's coverage and to aid students' understanding of retail marketing today. Features of this second edition include: new chapters on international retailing and e-tail marketing; improved pedagogy throughout the text, with chapter summary recapping the key concepts of the chapter and a series of review questions for students to check their understanding of the topics covered; and improved coverage of marketing principles for the retail sector, maintaining the well-received concise and clear style of the previous edition.

About this edition

• Publisher: Mcgraw Hill Higher Education
• Publication date: 2002
• ISBN 10: 0077092503
• ISBN 13: 9780077092504
• Binding: Paperback
• Edition number: 2
• Number of pages: 672