Principles of Services Marketing

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9780077094348: Principles of Services Marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications. One case study per chapter is a feature of this edition, and these are taken from newspaper articles written to stress basic principles and to reduce perishability with time.

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About the Author:

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

About the Author:

Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.

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Adrian Palmer
Published by McGraw-Hill Publishing Co. (1998)
ISBN 10: 0077094344 ISBN 13: 9780077094348
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 77094344

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