Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
"synopsis" may belong to another edition of this title.
David Jobber is Professor of Marketing at the University of Bradford Business School.Review:
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University ( Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University ( Individual quotes 2003-10-13)
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Publishing Co. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0077094352
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 77094352
Book Description The McGraw-Hill Company. Book Condition: New. pp. 860. Bookseller Inventory # 7370608