Synopsis
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co. 01/04/1998, 1998
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
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Condition: Como nuevo. : Este libro de David Jobber, publicado por McGraw-Hill Publishing Co. en 1998, es una segunda edición revisada que abarca temas como el marketing directo, la comunicación interactiva, la gestión de bases de datos y la gestión de una campaña de marketing. Está dirigido a estudiantes de marketing de pregrado o estudiantes de MBA o DMS con experiencia posterior. EAN: 9780077094355 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 860 Formato: tapa blanda. Seller Inventory # Happ-2023-02-02-7045b8a2
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Principles and Practice of Marketing
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ISBN 13: 9780077094355
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Principles and Practice of Marketing
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ISBN 10: 0077094352
ISBN 13: 9780077094355
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