Essentials of Marketing

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9780077094379: Essentials of Marketing

This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

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Lancaster, Geoff; Massingham, Lester
Published by McGraw-Hill Publishing Co. (1998)
ISBN 10: 0077094379 ISBN 13: 9780077094379
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Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0077094379

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Lancaster, Geoff; Massingham, Lester
Published by McGraw-Hill Publishing Co. (1998)
ISBN 10: 0077094379 ISBN 13: 9780077094379
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Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-97-8548008

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Lancaster, Geoff; Massingham, Lester
Published by The McGraw-Hill Company
ISBN 10: 0077094379 ISBN 13: 9780077094379
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 456. Bookseller Inventory # 4686520

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