Essentials of Marketing

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9780077094379: Essentials of Marketing
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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

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Geoff Lancaster; Lester Massingham
Published by McGraw-Hill Publishing Co. (1998)
ISBN 10: 0077094379 ISBN 13: 9780077094379
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Geoff Lancaster; Lester Massingham
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