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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
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Book Description The McGraw-Hill Company. Condition: New. pp. 456 3rd Edition. Seller Inventory # 263161447
Book Description The McGraw-Hill Company. Condition: New. pp. 456. Seller Inventory # 4686520
Book Description Condition: New. New. Seller Inventory # M-0077094379