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This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
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Book Description McGraw-Hill Publishing Co., 1998. Condition: New. book. Seller Inventory # M0077094379
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Book Description The McGraw-Hill Company. Condition: New. pp. 456. Seller Inventory # 4686520