This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 0077094379
Book Description McGraw-Hill Publishing Co., 1998. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-199-97-8548008
Book Description The McGraw-Hill Company. Book Condition: New. pp. 456. Bookseller Inventory # 4686520