Principles and Practices of Marketing

4.13 avg rating
( 179 ratings by Goodreads )
 
9780077096137: Principles and Practices of Marketing
View all copies of this ISBN edition:
 
 

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

"synopsis" may belong to another edition of this title.

About the Author:

David Jobber is Professor of Marketing at the University of Bradford Business School.

Review:

“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)

“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781121852884: Principles and Practice of Marketing

Featured Edition

ISBN 10:  1121852882 ISBN 13:  9781121852884
Publisher: McGraw-Hill, 2013
Softcover

9780077114152: Principles and Practice of Marketing

McGraw..., 2006
Softcover

9780077122270: Principles and Practice of Marketing (Redemption Card)

McGraw..., 2006
Softcover

9780077107086: Principles and Practice of Marketing

McGraw..., 2003
Softcover

9780077079352: Principles and Practice of Marketing

McGraw..., 1996
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Jobber David
Published by The McGraw-Hill Company
ISBN 10: 0077096134 ISBN 13: 9780077096137
New Quantity Available: 1
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Condition: New. pp. 838. Seller Inventory # 3190250

More information about this seller | Contact this seller

Buy New
US$ 59.06
Convert Currency

Add to Basket

Shipping: US$ 7.29
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

JOBBER David
Published by McGraw Hill (2001)
ISBN 10: 0077096134 ISBN 13: 9780077096137
New Brossura Quantity Available: 1
Seller:
Rating
[?]

Book Description McGraw Hill, 2001. Brossura. Condition: nuovo. senza sovraccoperta. terza edizione. Seller Inventory # VAR003

More information about this seller | Contact this seller

Buy New
US$ 72.03
Convert Currency

Add to Basket

Shipping: US$ 21.13
From Italy to U.S.A.
Destination, Rates & Speeds

3.

David Jobber,
Published by MGH (2001)
ISBN 10: 0077096134 ISBN 13: 9780077096137
New Paperback Quantity Available: 1
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description MGH, 2001. Paperback. Condition: New. Seller Inventory # KSK-9780077096137

More information about this seller | Contact this seller

Buy New
US$ 83.59
Convert Currency

Add to Basket

Shipping: US$ 9.62
From India to U.S.A.
Destination, Rates & Speeds