Success @ E-Business: Profitable Internet Business and Commerce

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9780077096250: Success @ E-Business: Profitable Internet Business and Commerce

This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered before starting the project. The book proceeds to examine emerging best practices and explains the underlying technologies, as well as showing how to implement your on e-business plan. It acknowledges and reflects the different situations internationally, (paying particular attention to the different stage of maturity between US eBusiness and European eBusiness). It draws its conclusions by identifying the different types of considerations necerssary for a project and a business depending on thier particular situations.

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Peter Morath, James Teboul (Foreword)
Published by McGraw-Hill Companies (2001)
ISBN 10: 0077096258 ISBN 13: 9780077096250
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Peter Morath
Published by McGraw-Hill Companies (2001)
ISBN 10: 0077096258 ISBN 13: 9780077096250
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